The Legal Toolkit for Digital Marketers is intended as a practical legal resource for individuals and companies in the online advertising business, whether as an agency, affiliate marketer, ad network, brand advertiser, media company, or advertising technology provider.
The Toolkit provides an overview of many of the substantive areas of law most relevant to the digital marketing industry, along with links to more detailed resources the reader can use to gain a more comprehensive understanding.
The Toolkit also covers some common business-law problems faced by startup and early-stage digital marketing ventures. The purpose of the Legal Toolkit for Digital Marketers is to give nonlawyers a framework for understanding, assessing, and mitigating many of the legal and regulatory risks associated with the online advertising business.
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