Legal Toolkit for Digital Marketers

  • Written by Slade Cutter
The Legal Toolkit for Digital Marketers is intended as a practical legal resource for individuals and companies in the online advertising business, whether as an agency, affiliate marketer, ad network, brand advertiser, media company, or advertising technology provider. The Toolkit provides an overview of many of the substantive areas of…

Metadata is Important and Discoverable in Litigation

  • Written by Reid Wittliff
Discovery of metadata – data about data – is becoming increasingly important in litigation.  This is because metadata may be able to shed light on the who, what, when and where of digital evidence as metadata contains wide ranging information about digital files.

New Federal Rule 37(e) May Help Companies Avoid Spoliation Claims

  • Written by Reid Wittliff
Revised Federal Rule of Civil Procedure 37(e) entitled “Failure to Preserve Electronically Stored Information” was included in the package of rules the US Supreme Court recently transmitted to Congress.  If Congress does not act, the rule will become effective on December 1, 2015. 

Don’t Fear the Zombie Apocalypse -- the (Relatively) New Texas Anti-Botnet Law

  • Written by Reid Wittliff
It has been almost five years since the Texas Legislature enacted an anti-botnet law, Texas Business & Commerce Code § 324.055, to combat botnets on the Internet. But as of the date of this writing, there are no reported Texas cases interpreting the law, and botnets continue to be as…

Key Issues in Mobile Ad Network Agreements

  • Written by Slade Cutter
This article highlights some of the key negotiation points in mobile ad network agreements and provides some tips for minimizing legal risk.

7 “CREEP FACTORS” OF ONLINE BEHAVIORAL ADVERTISING

  • Written by Slade Cutter
The flood of news stories on the data-collection and online behavioral advertising (“OBA”) practices of search engines, mobile apps, brand advertisers, and social networks is giving many people a distinct feeling: “the creeps.”

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